Thanks to continued, increased demand for hop-forward beers, hop acreage continues to climb in the U.S. and across the world, even with U.S. acreage nearly doubling in five years.
Cider has proven to be the world's fastest growing beverage category over the last 10 years. Compared to the craft beer industry, cider is second only to IPAs.
A major trend in the craft beer industry is a focus on the quality and origin of ingredients. Snyder says that it’s important that cider makers convey this kind of information to their customers.
We try to incorporate a local theme across the board in the business. A connection with the local community extends beyond the name on a label. Nearly 95 percent of the corn and rye and 85 percent of the malt used to produce the spirits is purchased from New York State growers. Our goal is to encourage farmers to grow small grains again.
Artisan Brews, now mainstream, rev up to score their share of seasonal sales, in common with other beverage alcohol segments.
Despite their reputation as a small, quirky alternative to the increasingly monolithic major players in the category, craft beers are now decidedly part of the mainstream, with some of them, strictly speaking, not really craft beers at all, or not any more.