In 2017, consumers reported for the first time eating more during snack time than at mealtime. This change presents a big opportunity for produce and retail as people look for healthier options, but only if we as an industry harness this potential by evolving our perspective and methods.
Consumer eating trends have shifted away from three set meal times and toward snacking throughout the day, with 94 percent of Americans snacking at least once a day and Millennials, as a generation, choosing to snack as often as four or more times a day. Overall, snacking accounts for half of all eating occasions. With increased frequency of snacking comes growing demand for snacks that couple substantial nutritional value with convenience and a variety of appealing textures and powerhouse flavors that satisfy.
Ingredients, formats adapt to meet demands for healthier, portable products.
With snacking on the rise among all consumers, especially a certainly highly coveted and well-publicized demographic, it's safe to say that candy and salty/savory snacks will continue to loom large on the American food landscape, but these mainstay items are adapting in response to shopper and retailer needs.